Aami fair tv ad safe driver rewards fair the musical. Rhonda, the heroine in the aami ads, enjoys the privileges of aamis safe driver rewards with some special attention from a balinese masseuse. How stories help you sell better online kirryn zerna. Created by badjar ogilvy, the spot shows the possibilites that the safe driver. Eligible aami comprehensive car insurance customers can receive safe driver rewards benefits after driving safely for a year. Aami answers rhondas trent or ketut dilema in latest safe driver. A still from an ad for aamis safe driver app, which some cybersecurity experts say poses a privacy risk. Aamis new ad lends a twist to rhonda and ketuts love affair. Rhonda and ketuts flirty discourse in this advertisement for aamis safe driver rewards sparked a storm across social media, including the now infamous. Originally published in internet retailing on 5 september 2019 was there ever a greater love story than that of rhonda and ketut in aamis safe driver rewards campaign in 2012. Aamis new ad lends a twist to rhonda and ketuts love. In addition to safe driver rewards, membership in open road drivers plan allows for free dataqs challenges for members, coverage of the drivers spouse, 247 bonding services, coverage in the.
Have held comprehensive car insurance, ctp, house and contents with aami for at least 10 years. When you decide to opt for comprehensive car insurance, you will enjoy two benefits from aami. The ad and her characters love story within it, consequently became a major part of australian popular culture. The aami safe driver app which will be available for download on android and iphone phones from boxing day will provide drivers with. The slightly dorky, but endearing rhonda was blasted across the country on tv, in press, outdoor, online and social media, and essentially became the face of aamis safe driver rewards. This is aami safe driver rewards rhonda by james barkley on vimeo, the home for high quality videos and the people who love them. Na national aami safe driver app and policeinsurance. See more ideas about ads, funny ads and windsor smith shoes. Aami can take you on a holiday with the savings in the subject of this spot from ogilvy melbourne. Aami safe driver rewards and aami skilled drivers course when you decide to opt for comprehensive car insurance, you will enjoy two benefits from aami. The latest ad, used to promote aamis safe driver rewards offering, features rhoda apparently falling for a old flame trent toogood, with ketuts appearance delayed until the last few.
She starred as rhonda in the aami safe driver rewards series of commercials. Aami roadside assist an optional extra only available in conjunction with aami comprehensive car insurance. Aami safe driver rewards apply to the individual policy and do not reflect the total number of years a customer has been insured with aami but is not explained on the cardbrochure that comes in the mail with the new insurance policy showing the gold, ruby, sapphire, etc. Keep driving safely and continue to earn higher credit until you reach our highest status diamond.
Our challenge was to both evolve the aami safe driver rewards program in a way that still engaged to consumers whilst still incorporating a rational, price focused benefit. Aami safe driver rewards rhondas high school reunion hotlikeasunrise mar lis. Rhonda, the heroine in the aami ads, enjoys the privileges of aamis safe driver rewards with some special attention from a balinese masseuse in the latest commercial for the brand. Also called safe driver rewards, these are reductions on your premium that increase the longer you go. When its time to renew your policy, youll earn a special safe driver rewards credit of 2. Aami safe driver app could see information handed to police, premiums go up. The success of rhonda was so great, that the client insisted we use her for the following years safe driver rewards campaign. Thumbs up for aami for giving us the best series of ads of all time. Get an adfree experience with special benefits, and directly support reddit. Insurance giant aami could hand over data to police from its safe driver app and is leaving the door open to increasing insurance premiums based on a drivers score, prompting more.
You are seeing this ad as part of facebook s custom audience, which helps aami make its ads more relevant for you. Aamis disarmingly popular safe driver rewards campaign starring the countrys most adorable fictional interracial couple has taken to social media to gauge public opinion on who rhonda should. Whether youre after help with your insurance, or simply. Aami has kicked off a new campaign to promote its safe driver rewards program. Aami wants you to choose between ketut and trent, shouldn. Rhonda and ketut are the only couple aussie audiences care about. Television rhondas high school reunion 60 sec for aami by ogilvy melbourne.
Aami answers rhondas trent or ketut dilema in latest safe. Driving under the influence of a uterus hoyden about town. Top 5 best vs worst australian marketing campaigns. She appeared on the sketch comedy television series, comedy inc. I was twittering away before i crashed into the corner shop. Aami safe driver rewards apply to the individual policy and do not reflect the total number of years a customer has been insured with aami. Television rhondas high school reunion 30 sec for aami by ogilvy melbourne. Once youve held diamond for a year, you get the maximum 15% credit and 25% off aami roadside assist and, even if you need to make a claim, your diamond status wont change known as safe driver rewards protection. Mandy mcelhinney born 19711972 is an australian actress best known for playing rhonda in aami insurance advertisements. Aami home building and home contents insurance, landlord insurance, strata insurance, car insurance, motorcycle insurance, nsw and sa ctp insurance, act mai insurance, caravan insurance, business. Rhonda and ketut are the only couple aussie audiences care.
Australias aami insurance company is a foregrounding example of the digital media convergence of paid, owned and earned advertising through its rhonda safe driver rewards marketing. Applause aami safe driver rewards aami insurance rhonda 2. Aami has launched another television spot in its safe driver rewards campaign, called rhonda goes to bali. This is aami safe driver rewards rhonda by james barkley on vimeo. Aami safe driver rewards and aami skilled drivers course. Aami insurance insurance giant aami could hand over data to. Available with aami comprehensive car insurance start at gold, earn platinum, ruby, sapphire and then diamond to reach our highest status.
Ausdroid is an awardwinning source of australian technology. Rhonda and ketuts flirty discourse in this advertisement for aamis safe driver rewards sparked a storm across social media, including the now infamous facebook site which was originally. Sydney rhonda and ketuts love affair continues, as aami has launched a new campaign for its safe driver rewards product. Aami safe driver rewards ad what about me the sequel. With aami safe driver rewards you can save up to 15% on your insurance, plus you can save up to 25% on aami roadside assist. Aami answers rhondas trent or ketut dilema in latest safe driver rewards ad. The rhonda and ketut campaign comprises of a series of snippets from rhondas journey to bali, the financial side of which was of course made possible through the savings accumulated. Driving under the influence of a uterus by lauredhel on 20100205 33. Created by badjar ogilvy, the applause campaign celebrates safe drivers as the unsung heroes of the road. This time australia met rhonda again on vacation on the beaches of bali.
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